GREEDILOUS 22/23 Autumn/Winter series analysis
2023-02-07
GREEDILOUS is a fashion brand founded in 2009 by South Korean designer PARK YOUN HEE, who holds the title of “Queen of Prints”. In the outline and style design has been kept simple without losing the sense of refinement, with impact and shocking vision dominated. In the GREEDILOUS 22/23 autumn/winter collection, prints are used throughout the collection. Among them, the combination of flowers and words is the core pattern of the season, followed by out-of-focus abstract patterns. Down coats, coats and furs are the core pieces of the brand this season.
Key pattern – flowers + letters
The full print pattern combining flowers and text is the core pattern of the brand this season. The pattern colors are mostly red, green and purple, and the pattern elements are composed of flowers and the English letters of the brand.
Key patterns – abstract and vague
Use an abstract pattern that looks like a flower out of focus in multiple pieces, such as suits, shirts, skirts, coats, etc.
Key pattern – realistic pattern
Local realistic pattern embellishment, and flowers and text full print use, mainly with packaging chocolate, candy, bottles, cats and other realistic elements. Used in casual hoodie, skirt pieces.
Key item – fur
This season has introduced a number of fur pieces, detailed design on the edge of the pocket with pearl arrangement, and the use of fur patchwork printed fabrics; Some models have a pattern design similar to camouflage.
Key item – coat
This season’s coats come in broad-shouldered or round-shouldered versions, some with floral designs at the bust and waist
